📝 The WTFU Story: Not Just Coffee. The Start of a System.
WTFU started as a coffee — but this isn’t a coffee brand. It’s the beginning of a discipline-driven lifestyle system built for high performers. This is our story.
✅ The 5AM Illusion: Why Waking Up Early Doesn’t Matter (But What You Do Next Does)
Everyone’s obsessed with waking up early — but that’s not where greatness begins. WTFU isn’t about chasing trends. It’s about what you do the moment you open your eyes. This post breaks down why discipline beats hype, and how WTFU sets the tone for a savage day, no matter what time you start.